Classic Conditioning: Synopsis

These messages all use classical conditioning techniques in unique ways to try to get through to the audience. With the messages using humor, most of the cases being made were done so indirectly. This makes the viewer not as suspicious about the intentions of the poster and may be more willing to trust/agree with the poster. With the video, the dark imagery leads to an intense feel of the situation and makes what the anti-piracy advert way more effective. Using celebrities (or pop culture icons) helps advocate for your cause.

Whether the case was being made for or against piracy, it has been shown that subtle persuasion techniques can really come in handy in convincing people.

Classic Conditioning #6: Humor/Meme II

This meme (or caption photo) is used to belittle the must pirate by making him seem like a 'troll' at a movie store.

This meme addresses the   censorship by the government in attempts to stop internet piracy: 

Classic Conditioning #5: Subliminal Messaging

Subliminal messaging  is using your subconscious to deliver the message to the subject. The way this is used by sites is by putting ads all over the screen for pirating sites that have inciting imagery that leads you to click the non-free download button. Also, there is a technique of slowing down the download speed which gives people incentive to pay a premium for fast download speeds.

Classic Conditioning #4: Dark Video Message

In the video, 'Piracy is a Crime', they use dark intensity to condition the viewer into believing that pirating music is 'bad' and 'criminal'

http: //www.youtube.com/watch?v=HmZm8vNHBSU

Classical Conditioning #3: Credible Expert Source

This PSA for anti-piracy uses their credibility to help make their argument with the viewer.

Classical Conditioning #2: Anti-Piracy Meme

Classic Conditioning by using Humor: Meme

This satirical meme is passively addressing the hypocrisy behind pirating media and using cost as an excuse:

This meme uses humor address a subtle issue with internet piracy, but is not necessarily supporting or condemning it:

This meme intends to identify a misconception that  the film industry has been  negatively affected by internet piracy:

Classical Conditioning #1: Celebrity Support

Cute 'Puss in Boots' convincing people to stop pirating.

A satirical meme that mocks the anti-piracy efforts.

Follow-Up: Torrenting

ISOHUNT: The freedom of information.

In an article by torrentfreak.com, in which they review 10 of the most popular tormenting sites to pirate music. In the case of isohunt, while they were still popular, they have received sactions by the MPAA to censor their keywords. This is in attempt to halt the downloading of pirated movies. While only middy, this required censoring has lead to a drop in the sites traffic. While a lot their content is free information, a good portion is illegal media being distributed without consent. Whether they are a legitimate search engine set and can function with these restrictions remains to be seen. What is currently up for debate in the Ninth Court Of Appeals is whether or not it is a persons right to search for these video, even if they could be pirated?

Isohunt argues their case with Classical conditioning methods such as this picture:

In this picture, you can see exactly what image they are trying to portray to the viewer. They are attempting to counter the argument of their content being illegal, but rather free. This 'freedom of information' is (not so) subtly expressed in the hands raised in the sky, as if to announce their willingness to participate in this site. It is an attempt to appeal to the emotion of the viewer, and the public's importance of being accepted by their peers. By having many volunteers in this image, the website is conditioning the viewer that it is ethical. The use of the green text color for '.com' and 'freedom', to emphasize this era's primary themes: convenience(the internet) and freedom. 

It seems to propose this question, how could this be illegal, when everybody is doing it publicly (publicly in the context of cyberspace)? 

The answer is relative to each individual's code of ethics, but its illegality is for certain. 

http://torrentfreak.com/top-10-most-popular-torrent-sites-of-2012