These messages all use classical conditioning techniques in unique ways to try to get through to the audience. With the messages using humor, most of the cases being made were done so indirectly. This makes the viewer not as suspicious about the intentions of the poster and may be more willing to trust/agree with the poster. With the video, the dark imagery leads to an intense feel of the situation and makes what the anti-piracy advert way more effective. Using celebrities (or pop culture icons) helps advocate for your cause.
Whether the case was being made for or against piracy, it has been shown that subtle persuasion techniques can really come in handy in convincing people.
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