ISOHUNT: The freedom of information.
Isohunt argues their case with Classical conditioning methods such as this picture:
In this picture, you can see exactly what image they are trying to portray to the viewer. They are attempting to counter the argument of their content being illegal, but rather free. This 'freedom of information' is (not so) subtly expressed in the hands raised in the sky, as if to announce their willingness to participate in this site. It is an attempt to appeal to the emotion of the viewer, and the public's importance of being accepted by their peers. By having many volunteers in this image, the website is conditioning the viewer that it is ethical. The use of the green text color for '.com' and 'freedom', to emphasize this era's primary themes: convenience(the internet) and freedom.
It seems to propose this question, how could this be illegal, when everybody is doing it publicly (publicly in the context of cyberspace)?
The answer is relative to each individual's code of ethics, but its illegality is for certain.
http://torrentfreak.com/top-10-most-popular-torrent-sites-of-2012
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